BEST SEO DEF

Whatever can be searched on can be optimized. Optimization for bots improves content discovery, indexing and trust (algorithmically). Optimization for the user experience improves clickthroughs, conversions and community. People that called themselves SEOs in the past are really just online marketers leveraging a mix of technology, creative and fundamental marketing expertise to make sales online. They’re more marketing consultants then SEOs even though the “SEO” moniker persists.

Definitions of SEO will change as search channels and user behaviors change, so it’s a waste of time to try and create a standing definition – in my opinion anyway.